US-based EmPower Research has published a report which states that the online matrimony industry in India may reach 21 million registrations with revenues of $63 million by 2010-2011. According to EmPower Research, the popularity of online matrimony services in India has grown mainly due to convenience and cost-savings.
The report, titled ‘A Web Partner for Life’, identifies the key challenges, such as online safety concerns among Indians and back-office, scaling processes that the Indian online matrimony sites could face while transforming themselves potentially into more powerful portals for lifelong services. The report also outlines how these challenges can be met and resolved.
Kyung Han, managing partner, EmPower Research, has said , “We see e-matrimony sites having an advantaged and much stronger position in India’s e-commerce environment. If e-marital sites can extend the trust gained by identifying a spouse/partner for a subscriber to many other, lifelong services, the e-matrimony industry may attain very strong, web loyalty among the Indian population. This is significant given the future potential of this market.”
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