Social networking site Facebook has added a new feature that can remind users of upcoming birthdays of their friends via an email notification. “If you opt in, you will receive an email on the weekend summarizing the upcoming birthdays of your friends for the next week,” according to Facebook .
“That’s good news for all of us who want more birthday information. It’s bad news for Birthday Alert and its clones that already do that on Facebook,” writes Michael Arrington on TechCrunch . “Birthdays are big business. Bebo founders Michael and Xochi Birch started their social network Bebo with a simple birthday reminder service. That service had 100 million users at one point and still brings in $4 million per year in revenue from e-cards and gift purchases. Bebo was funded in the early days from birthday reminder revenue.”
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