Want To Rank Tops In Google? Do YouTube Videos, Stupid

The Forrester Blog published a small but interesting study on how you can improve your chances, by 50 times, of showing up at the top of the Google search results. Their tip? Utilize Google’s Universal Search by creating videos.

Not only does Forrester share statistics and analysis on how to improve your odds with videos, but they also share tips on how to improve your video’s chance at being the top video in Google web search.

Let’s first discuss the odds. The blog post showed that a video has a “11,000-to-1 chance of making it onto the first page of results.” If you compare that to web pages for the same keyword set, you only have a “500,000-to-1 chance” of getting on the first page. So for keywords that show video results in Google, you have a “50 times better chance of appearing on the first page of results than any given text page in the index,” reports Forrester.

How can you improve those odds? Well, use some of the tips Forrester gives on how to achieve that top spot for your video.

* Insert keywords into your video filenames.
* Host your videos on YouTube, and embed those YouTube videos into your own site. Google says its algorithms consider how many times a video is viewed, and any views embedded videos receive on your own site get added to the ‘views’ tally on YouTube. (And yes, nearly every video we saw Google blend into its results came from YouTube.)
* Optimize your YouTube videos by writing keywords into your videos’ titles, descriptions, and tags.
* Embed videos into relevant text pages on your site. The context provided by the text on those pages (which is hopefully already optimized for search as well) will help the search engines figure out what your videos are about.
* Also create a video library on your site, so Google knows where to find your video content. (Google Video Sitemaps can help with this too.) Write keyword-rich annotations for each video in the library.

Google’s Countdown To 2009 Promotes Products & Services

Did you know Google has a countdown to 2009 calendar? It is available at google.com/countdownto2009/ and it basically is a dressed up calendar with ways to use Google for the holidays. Each day of the calendar has a new Google tip for the holidays. There is also a mobile version and it can be added to your iGoogle home page.

So far, Google has offered tips on using Google Product Search, using Google Docs for greeting cards, searching for scores, conversions, gifts, and many other services. It is a cute way for Google to promote their search services. Here is a screen capture of what I see on December 16th at the countdown to 2006.

Google Webmaster Tools Adds Settings Section & Enhances Crawl Rate Controls

The Google Webmaster team announced three main things at their blog over the past day or so. The first we covered, was the new Google help discussions area. The second was adding a new settings link in webmaster tools to consolidate some features. The third item is enhancements to controlling your crawl rate.

Let me take you through the last two in more detail.

Google has moved four features to this new settings area. The features include setting your geographic target, controlling your preferred domain, opting in to enhanced image search and setting your crawl rate control. The crawl rate control will be discussed below, cause that feature was slightly changed. Here is a picture of the new settings page:

Google enhanced the crawl rate controls to let you either choose to let Google determine the best control rate or let advanced users pick their own crawl rates. Do note, like I said at the Search Engine Roundtable, some webmasters are reporting that they are unable to change their control rates. Here is a picture of the new AJAX slider you can use to change your crawl rate at a more granular level: