Google’s Countdown To 2009 Promotes Products & Services

Did you know Google has a countdown to 2009 calendar? It is available at google.com/countdownto2009/ and it basically is a dressed up calendar with ways to use Google for the holidays. Each day of the calendar has a new Google tip for the holidays. There is also a mobile version and it can be added to your iGoogle home page.

So far, Google has offered tips on using Google Product Search, using Google Docs for greeting cards, searching for scores, conversions, gifts, and many other services. It is a cute way for Google to promote their search services. Here is a screen capture of what I see on December 16th at the countdown to 2006.

Google Webmaster Tools Adds Settings Section & Enhances Crawl Rate Controls

The Google Webmaster team announced three main things at their blog over the past day or so. The first we covered, was the new Google help discussions area. The second was adding a new settings link in webmaster tools to consolidate some features. The third item is enhancements to controlling your crawl rate.

Let me take you through the last two in more detail.

Google has moved four features to this new settings area. The features include setting your geographic target, controlling your preferred domain, opting in to enhanced image search and setting your crawl rate control. The crawl rate control will be discussed below, cause that feature was slightly changed. Here is a picture of the new settings page:

Google enhanced the crawl rate controls to let you either choose to let Google determine the best control rate or let advanced users pick their own crawl rates. Do note, like I said at the Search Engine Roundtable, some webmasters are reporting that they are unable to change their control rates. Here is a picture of the new AJAX slider you can use to change your crawl rate at a more granular level:

Free .EDU & .GOV Backlinks

Obtaining high-quality backlinks is obviously the undisputed king in any SEO campaign. You need targeted backlinks with good anchors to really drive your rankings in the SERPS.

Everyone knows about spamming around do-follow blog comments on Wordpress blogs but what about getting links on coveted EDU or GOV domains?

EDU and GOV links have authority. The problem with gaining backlinks on GOV and EDU domains is the work it involves and is generally impossible to search out any webmaster on those domains for a link exchange opportunity.

Fortunately there are tons of EDU and GOV domains out there– we just need to find them, and Google makes this process faily simple.

Running the Google command site:.gov or site:.edu will tell Google to only show results from those two type of domain extensions. So, if I wanted to find Wordpress blogs on .edu or .gov URL’s I would run something like site:.gov wp-admin or site:.edu wp-admin. That will give you a few thousands Wordpress blogs to check out, but also try site:.edu blog or site:.gov blog or site:.edu comment.php, etc. for other blogs that may have comment forms enabled. Those searches bring up a few million results.

Ever wonder how blackhatters compete on the most competitive terms in the world (like Viagra)? EDU backlinks of course! (And lots of other techniques)

So I’ve located a blog on the Harvard school site, actually a student blog hosted by Wordpress MU. Wordpress MU is great and I will discuss it further in a later post but regardless I have successfully placed a link on an EDU domain — Harvard Law at that. (and a note to everyone, thay have the MU blog creation turned off unless you own a Harvard domain e-mail address.)

And that concludes this tutorial. Getting quality EDU and GOV backlinks just takes a little bit of imagination, and with patience you will soon get in to the groove. It may take a bit of frustration starting out but once you hit the jackpot you’ll be thankful you took the time!

Google 2008 Year-End Zeitgeist; Fastest Rising Searches

Google’s official list of the most popular search activity for 2008, aka Zeitgeist, has yet to make its debut, but the search giant has been leaking out tasty tidbits of data to get us salivating for even more search data.

The fastest-rising search terms of 2008

1. Obama
2. Facebook
3. Att
4. iPhone
5. YouTube
6. Fox news
7. Palin
8. Beijing 2008
9. David Cook
10. Surf the channel

These queries have seen the most growth since 2007. It will be interesting to see which ones stick around for 2009, and compare scorecards at that point. Facebook, iPhone and YouTube are the most likely candidates, though Obama could prove to have some staying power. Sarah Palin, Beijing 2008 and American Idol David Cook are most likely to fall off the radar screen.

Holiday gift-giving with Google

In honor of Black Friday and Cyber Monday 2008, Google Base posted the early trends appearing in millions of searches for the most popular gifts so far this holiday season. In addition to the overall list of popular products, Google reported cold weather apparel including branded searches for “north face jacket” and “burton jacket”, as well as wacky searches for “ugly christmas sweaters” and “dog sweaters”.

Top gift / product searches overall

1. nintendo wii
2. wii fit
3. ipod touch
4. xbox 360
5. nintendo ds
6. ipod nano
7. uggs
8. nikon d90
9. zune
10. digital picture frame

The Google Holiday Shopping guide breaks down more popular gift categories on Google Product Search, including the Top 10 searches for Video Games & Toys, Winter Apparel and Specialty Foods. Bonus savings offers are being extended to shoppers who use Google Checkout at hundreds of partner retailers.

Do-It-Yourself trendspotting at Google

Until the official 2008 Zeitgeist is available, the research tools at both Google Insights and Google Trends are simple ways to look up the popularity of a topic (no matter how obscure), compare web search volume for different personalities or websites over the course of 2008, or a single day or month.

Yahoo Launches Search Assist For Image Search

Yahoo has rolled out the Search Assist feature to Image Search. For example, a search for images on barack obama will return images within the actual Search Assist bar. Here is a screen capture:
To generate search assist image results, go to Yahoo Image Search and begin typing. If the query is popular enough and can be refined, Yahoo will show images within a different refinement category. So in the example above, the first image on the left, is a refinement option to see [barack obama family] pictures.

In addition, after you search, you can click on the little up arrow under the search box, to open up Search Assist. This feature, i.e. opening the search assist box after a search, is new.

Yahoo also said they will be launching Search Assist for Images on Yahoo.com soon.

Happy Thanksgiving & Programming Note

Happy Thanksgiving Search Engine Land readers! Today, in observance of the holiday, we hope to not write here today. So make sure to tune in tomorrow for today’s search news and tomorrows.

To give you something fun to look at, I’ll post what I did at the Search Engine Roundtable, a collection of special Thanksgiving logos from across the search industry.

Have a wonderful Thanksgiving!

Google’s Logo:


Live.com’s theme:


Ask.com’s theme:


DogPile’s logo:


AOL’s logo (which is also animated):


FriendFeed’s Logo:


Search Engine Roundtable’s theme:


Cre8asite Forums Logo:

Live Search Launches Instant Cashback For eBay Purchases

Microsoft just announced Live Search instant cashback rewards. This instant reward currently only applies to items purchased at eBay. If you make a purchase at eBay, using Live Search Cashback, you should see the rewards instantly in your PayPal account. Yes, you won’t have to wait 60 days to see the money.

Clearly, having instant cashback rewards with all their partners is something we would love to see. But for now, having eBay give you instant cash back is really nice to have.

What about all the past rewards pending 60 day approval via eBay? Well, I checked one of my orders and I currently do not see my cash back reward in my PayPal account. So I assume this won’t impact past orders.

This is one way to get users to trust the Microsoft Live Search Cashback program is to offer the rewards instantly. This is not exactly their response to the major distrust they earned over Black Friday, but it does help.

Microsoft in talks to acquire Yahoo’s online search business for $20 billion?

Microsoft is in talks to acquire Yahoo’s online search business for $20 billion, reports The Sunday Times. But this report has been described as “total fiction” by Ross Levinsohn, one of the two key players who were to play a major role in the reported Microsoft-Yahoo deal, according to BoomTown . BoomTown says it has also spoken to top sources at Yahoo and Microsoft and all scoff at such a deal now taking place or that either side has been in any such discussions of late.

Under the talk proposal as reported by The Times, Microsoft would support a new management team -- led by Jonathan Miller, ex-chairman and CEO of AOL, and Ross Levinsohn, a former president of Fox Interactive Media -- to take control of Yahoo. Under the proposal, Microsoft would also provide a $5 billion facility to Miller and Levinsohn who would raise an additional $5 billion from external investors to buy over 30 per cent of Yahoo shares.

The talks with Yahoo involve Microsoft obtaining a 10-year operating agreement to manage the search business. It would also receive a two-year call option to buy the search business for $20 billion. That would leave Yahoo to run its own email, messaging, and content services. It is expected that the operating agreement would boost Yahoo’s income by as much as $2 billion per annum, informs The Times.